Market/Competitive Intelligence

Market Intelligence (MI) is the information relevant to a company’s markets, competitors and customers, gathered and analyzed specifically for the purpose of accurate and confident decision-making in both strategy and operations. If an organization wants to be close to the market it needs to fully understand it, including the roles that the competitors and customers play there.

There are many benefits of gathering Market Intelligence:

• Market and customer orientation to promote external focus
• Identification of new opportunities
• Early warning of competitor moves enables effective counter measures
• Better market selection & positioning – understand where your offer fits and discover untapped or under-served potential
• Quicker, more efficient and cost-effective information – avoid duplication of report acquisitions and expensive consultant work

Ceino focuses on gathering and disseminating market intelligence information to facilitate day-to-day business operations. Our trained professionals with industry experience can take care of all your market intelligence needs and help you gain competitive advantage.

• Planning and implementation of market intelligence programs
• Gather, manage, disseminate market intelligence
• Data analysis and reporting, including weekly intelligence reports
• Search advertising analysis and intelligence
• Web-based intelligence management tool